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Business & Additional Development

Here are some books that may help you increase your business success, and to further develop other areas of your life.

Book and description

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Building a Story Brand, by Donald Miller

This takes the premise of Miller’s ‘A Million Miles in a Thousand Years’ and applies it to connecting with your customers and increasing your business. 

Pre-Suasion, by Robert Cialdini

Scott Adams (Dilbert) says that you can influence people’s future opinions by exposing them to cleverly-selected images and ideas, for instance showing the American flag before asking political questions. And that Pre-Suasion is the best book on the subject.

80/20 Sales & Marketing, by Perry Marshall

You know the 80/20 rule, that 80% of your sales come from 20% of your customers. But did you know that 80% of that 80% comes from just 20% of that 20%? This book shows how you can dramatically improve revenues by identifying, focusing your efforts on, and better serving your best customers.

First, Break All the Rules, by Marcus Buckingham

The result of a huge study by Gallup, which found that successful managers share one common trait: They don’t hesitate to break virtually every rule held sacred by conventional wisdom.

Turn the Ship Around!, by David Marquet

Marquet became captain of the US Navy sub with the worst record in the fleet. He turned it around by challenging the U.S. Navy’s traditional leader-follower approach, instead making each team member a leader and responsible for everything he did.

The Art of Learning, by Josh Waitzkin

If you saw the movie Searching for Bobby Fischer, well that is based upon the boy chess phenom Josh Waitzkin, who spent more than a decade competing internationally in chess tournaments. As a young adult Josh got into Tai Chi, and after years of study won the world championship. As Josh says, “I’ve come to realize that what I am best at is not Tai Chi, and it is not chess. What I am best at is the art of learning.” This book is both his autobiography and a primer on how to learn.

You Are a Badass at Making Money, by Jen Sincero

A follow-up to her first book, this will launch you past the fears and stumbling blocks that have kept financial success beyond your reach.

4-Hour Workweek, by Tim Ferriss

Tim relates his experiences, and helps you figure out how to create a stable income that allows you to focus on your dreams.

Tools of Titans, by Tim Ferriss

Tim is interested in just about everything, and here provides a giant book filled with interviews of a variety of people who are elite in their area of expertise.

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